{"id":3306,"date":"2024-12-20T09:04:45","date_gmt":"2024-12-20T09:04:45","guid":{"rendered":"https:\/\/www.dailybase.com\/es\/?p=3306"},"modified":"2024-12-20T09:04:46","modified_gmt":"2024-12-20T09:04:46","slug":"las-tendencias-seo-que-marcaran-el-2025-segun-los-expertos","status":"publish","type":"post","link":"https:\/\/www.dailybase.com\/es\/las-tendencias-seo-que-marcaran-el-2025-segun-los-expertos\/","title":{"rendered":"Las tendencias SEO que marcar\u00e1n el 2025, seg\u00fan los expertos"},"content":{"rendered":"\n<p>El SEO que tantos quebraderos de cabeza genera a los administradores de p\u00e1ginas web vive en una permanente evoluci\u00f3n que no va a parar en 2025.<\/p>\n\n\n\n<p>De hecho, pr\u00e1cticamente todos los gur\u00fas del <strong>posicionamiento web <\/strong>coinciden en afirmar que las innovaciones tecnol\u00f3gicas, los cambios en el comportamiento de los usuarios y las actualizaciones de los motores de b\u00fasqueda redefinir\u00e1n las estrategias digitales.<\/p>\n\n\n\n<p>Pero, \u00bf<strong>c\u00f3mo va a cambiar el SEO de cara a los pr\u00f3ximos meses<\/strong>? Veamos lo que ha publicado <strong><a href=\"https:\/\/www.sidn.es\/blog\/prediccion-de-6-tendencias-seo-para-2025\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Sidn<\/a><\/strong> barruntan los expertos al respecto.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-los-cambios-en-el-seo-que-se-vienen-en-2025\">Los cambios en el SEO que se vienen en 2025<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.dailybase.com\/es\/wp-content\/uploads\/sites\/11\/2024\/12\/DALL\u00b7E-2024-12-20-10.02.36-A-futuristic-digital-landscape-representing-the-evolving-trends-in-SEO-for-2025.-The-scene-features-interconnected-data-streams-AI-powered-analytics-.webp\" alt=\"actualizaciones google 2025 seo\" class=\"wp-image-3309\" srcset=\"https:\/\/www.dailybase.com\/es\/wp-content\/uploads\/sites\/11\/2024\/12\/DALL\u00b7E-2024-12-20-10.02.36-A-futuristic-digital-landscape-representing-the-evolving-trends-in-SEO-for-2025.-The-scene-features-interconnected-data-streams-AI-powered-analytics-.webp 1024w, https:\/\/www.dailybase.com\/es\/wp-content\/uploads\/sites\/11\/2024\/12\/DALL\u00b7E-2024-12-20-10.02.36-A-futuristic-digital-landscape-representing-the-evolving-trends-in-SEO-for-2025.-The-scene-features-interconnected-data-streams-AI-powered-analytics--300x300.webp 300w, https:\/\/www.dailybase.com\/es\/wp-content\/uploads\/sites\/11\/2024\/12\/DALL\u00b7E-2024-12-20-10.02.36-A-futuristic-digital-landscape-representing-the-evolving-trends-in-SEO-for-2025.-The-scene-features-interconnected-data-streams-AI-powered-analytics--150x150.webp 150w, https:\/\/www.dailybase.com\/es\/wp-content\/uploads\/sites\/11\/2024\/12\/DALL\u00b7E-2024-12-20-10.02.36-A-futuristic-digital-landscape-representing-the-evolving-trends-in-SEO-for-2025.-The-scene-features-interconnected-data-streams-AI-powered-analytics--768x768.webp 768w, https:\/\/www.dailybase.com\/es\/wp-content\/uploads\/sites\/11\/2024\/12\/DALL\u00b7E-2024-12-20-10.02.36-A-futuristic-digital-landscape-representing-the-evolving-trends-in-SEO-for-2025.-The-scene-features-interconnected-data-streams-AI-powered-analytics--585x585.webp 585w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>El a\u00f1o que est\u00e1 a punto de entrar va a suponer un antes y un despu\u00e9s en varios de los elementos clave que hasta ahora ven\u00edan definiendo el SEO y que debes conocer para mantener o mejorar la posici\u00f3n en las SERP de los principales buscadores:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-analisis-de-datos-avanzado-para-decisiones-precisas\"><strong>1. An\u00e1lisis de datos avanzado para decisiones precisas<\/strong><\/h3>\n\n\n\n<p>El an\u00e1lisis de datos ser\u00e1 esencial para una estrategia SEO efectiva. La inteligencia artificial permitir\u00e1 interpretar grandes vol\u00famenes de informaci\u00f3n sobre b\u00fasquedas y comportamiento del usuario. Las empresas deber\u00e1n usar herramientas <strong>avanzadas para predecir tendencias y ajustar sus campa\u00f1as en tiempo real<\/strong>, mejorando el rendimiento y la precisi\u00f3n de sus decisiones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-el-video-como-rey-del-contenido\"><strong>2. El video como rey del contenido<\/strong><\/h3>\n\n\n\n<p>El<strong> contenido audiovisual seguir\u00e1 ganando importancia.<\/strong> Los videos generan mayor interacci\u00f3n y los motores de b\u00fasqueda los indexan mejor cada d\u00eda. Integrar videos optimizados con descripciones precisas, etiquetas relevantes y transcripciones ser\u00e1 crucial para mejorar el posicionamiento y atraer m\u00e1s tr\u00e1fico org\u00e1nico.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-la-busqueda-por-voz-gana-terreno\"><strong>3. La b\u00fasqueda por voz gana terreno<\/strong><\/h3>\n\n\n\n<p>Los asistentes virtuales como Alexa, Siri y Google Assistant hacen que las b\u00fasquedas por voz sean m\u00e1s comunes. Las marcas deben <strong>crear contenido conversacional <\/strong>y usar datos estructurados para responder preguntas de manera directa y eficaz, adaptando sus estrategias a este creciente canal de b\u00fasqueda.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-experiencia-de-usuario-ux-como-factor-clave\"><strong>4. Experiencia de Usuario (UX) como factor clave<\/strong><\/h3>\n\n\n\n<p>La experiencia de usuario ser\u00e1 decisiva para mejorar el posicionamiento. Un sitio web r\u00e1pido, seguro y adaptable a dispositivos m\u00f3viles tendr\u00e1 una gran ventaja. Adem\u00e1s, el contenido debe ser<strong> f\u00e1cil de consumir, bien estructurado y centrado en las necesidades del usuario.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-seo-en-tiktok-y-redes-sociales\"><strong>5. SEO en TikTok y Redes Sociales<\/strong><\/h3>\n\n\n\n<p><strong>TikTok se consolidar\u00e1 como un nuevo frente en las estrategias de SEO<\/strong>. Las marcas deber\u00e1n optimizar sus videos para aumentar la visibilidad y mejorar su ranking dentro de la plataforma, utilizando etiquetas relevantes y generando contenido creativo y aut\u00e9ntico.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-seo-local-y-presencia-geolocalizada\"><strong>6. SEO Local y presencia geolocalizada<\/strong><\/h3>\n\n\n\n<p><strong>Optimizar la visibilidad local <\/strong>ser\u00e1 vital para negocios que buscan atraer clientes cercanos. Actualizar perfiles en Google Business, gestionar rese\u00f1as y participar en comunidades digitales fortalecer\u00e1 su relevancia en b\u00fasquedas geolocalizadas.<\/p>\n\n\n\n<p>Adoptar todas estas <strong><a href=\"https:\/\/www.dailybase.com\/es\/category\/tendencias\/\">tendencias<\/a><\/strong>, a tenor de los reportes de los mayores especialistas en SEO de todo el mundo, garantizar\u00e1 un mejor rendimiento en los motores de b\u00fasqueda y conexiones m\u00e1s significativas con el p\u00fablico.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El SEO que tantos quebraderos de cabeza genera a los administradores de p\u00e1ginas web vive en una permanente evoluci\u00f3n que no va a parar en 2025. De hecho, pr\u00e1cticamente todos&hellip;<\/p>\n","protected":false},"author":372,"featured_media":3308,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[13],"tags":[],"class_list":["post-3306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias"],"acf":[],"featured_image_src":"https:\/\/www.dailybase.com\/es\/wp-content\/uploads\/sites\/11\/2024\/12\/DALL\u00b7E-2024-12-20-10.02.51-A-futuristic-digital-landscape-representing-SEO-trends-for-2025.-In-the-center-of-the-image-bold-text-reads-Tendencias-SEO-2025-in-a-modern-tech-i.webp","author_info":{"display_name":"diego","author_link":"https:\/\/www.dailybase.com\/es\/author\/diego\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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content=\"https:\/\/www.dailybase.com\/es\/las-tendencias-seo-que-marcaran-el-2025-segun-los-expertos\/\" \/>\n<meta property=\"og:site_name\" content=\"Daily Base ES\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dailybasecom\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-20T09:04:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-20T09:04:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dailybase.com\/es\/wp-content\/uploads\/sites\/11\/2024\/12\/DALL\u00b7E-2024-12-20-10.02.51-A-futuristic-digital-landscape-representing-SEO-trends-for-2025.-In-the-center-of-the-image-bold-text-reads-Tendencias-SEO-2025-in-a-modern-tech-i.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"diego\" \/>\n<meta name=\"twitter:card\" 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