{"id":11019,"date":"2025-09-10T10:32:37","date_gmt":"2025-09-10T10:32:37","guid":{"rendered":"https:\/\/www.dailybase.com\/es\/?p=11019"},"modified":"2025-09-10T10:32:38","modified_gmt":"2025-09-10T10:32:38","slug":"file-el-supermercado-turco-que-copia-a-mercadona-podria-llegar-a-espana","status":"publish","type":"post","link":"https:\/\/www.dailybase.com\/es\/file-el-supermercado-turco-que-copia-a-mercadona-podria-llegar-a-espana\/","title":{"rendered":"File, el supermercado turco que copia a Mercadona, podr\u00eda llegar a Espa\u00f1a"},"content":{"rendered":"\n<p>En Turqu\u00eda lo conocen como el <strong>\u201cMercadona otomano\u201d,<\/strong> y razones no faltan. El supermercado File ha calcado con descaro la est\u00e9tica, las marcas blancas y hasta la filosof\u00eda de negocio de Mercadona, convirti\u00e9ndose en un fen\u00f3meno local que ahora empieza a sonar tambi\u00e9n fuera de sus fronteras.<\/p>\n\n\n\n<p>Fundada en 2015 como filial de BIM \u2014el gigante turco de la distribuci\u00f3n con <strong>m\u00e1s de 7.400 tiendas<\/strong>\u2014, File ha crecido a una velocidad de v\u00e9rtigo: ya cuenta con <strong>262 establecimientos repartidos en 35 provincias.<\/strong> Y lo curioso es que, para muchos turcos, este modelo parece una innovaci\u00f3n\u2026 cuando en realidad no es m\u00e1s que <strong>un clon de la cadena valenciana que arrasa en Espa\u00f1a.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-un-logo-y-unos-colores-que-nos-resultan-familiares\">Un logo y unos colores que nos resultan familiares<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@busosreview\/video\/7527007771988905238\" data-video-id=\"7527007771988905238\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@busosreview\" href=\"https:\/\/www.tiktok.com\/@busosreview?refer=embed\">@busosreview<\/a> <p>El File en Turqu\u00eda gracias a mi amiga la Canija \ud83e\udd70 que nos lo hizo in situ \u00bfLo conoc\u00edais? Yo ya x muchos videos q hab\u00edamos visto , lo conoc\u00eda sobre todo x sus similitudes en l logo y algunas cosillas, pero este tal cual nos lo hizo para nosotros \ud83e\udd23\ud83e\udd23 Gracias Canija !! \ud83e\udd70<\/p> <a target=\"_blank\" title=\"\u266c sonido original - Busosreview\" href=\"https:\/\/www.tiktok.com\/music\/sonido-original-7527007770688654102?refer=embed\">\u266c sonido original &#8211; Busosreview<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>El parecido empieza desde la fachada.<strong> File utiliza un logo con cesta de la compra muy similar al de Mercadona<\/strong>. Cambia la forma, pero no el concepto ni el color verde corporativo, que es pr\u00e1cticamente id\u00e9ntico. Incluso el tipo de letra recuerda al de la ense\u00f1a espa\u00f1ola, con una \u201cE\u201d que se parece demasiado para ser casualidad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-marcas-blancas-que-parecen-un-deja-vu\">Marcas blancas que parecen un d\u00e9j\u00e0 vu<\/h2>\n\n\n\n<p>El fen\u00f3meno se repite en los lineales. <strong>Donde Mercadona tiene Hacendado, Bosque Verde o Deliplus, File ofrece Harras, Actisoft o Daycare<\/strong>. Los envases y logotipos no son id\u00e9nticos, pero el aire de familia es tan evidente que cualquiera dir\u00eda que han salido de la misma agencia de dise\u00f1o.<\/p>\n\n\n\n<p>El propio Galip Ayka\u00e7, jefe de operaciones de BIM, lo reconoc\u00eda sin tapujos en una entrevista en 2015: <strong>\u201cFuimos a Espa\u00f1a, vimos al l\u00edder del mercado y pensamos que ese era el camino\u201d.<\/strong> Vamos, que la inspiraci\u00f3n fue directa y sin disimulo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-un-desembarco-en-espana\">\u00bfUn desembarco en Espa\u00f1a?<\/h2>\n\n\n\n<p>De momento, File sigue centrado en conquistar Turqu\u00eda, pero su expansi\u00f3n imparable invita a pensar en un <strong>futuro salto internacional.<\/strong> Y claro, si llega a Espa\u00f1a el choque ser\u00eda inevitable: Mercadona contra su propio espejo.<\/p>\n\n\n\n<p>Lo que est\u00e1 claro es que el <a href=\"https:\/\/www.instagram.com\/filemarketleri\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u201c<strong>Mercadona turco<\/strong>\u201d<\/a> ha encontrado una f\u00f3rmula que funciona y le ha hecho ser <strong><a href=\"https:\/\/www.dailybase.com\/es\/category\/tendencias\/\">tendencia<\/a><\/strong> dentro y fuera de sus fronteras. Copiada o no, sus cifras lo avalan. Y la gran pregunta ahora es: \u00bfqu\u00e9 pasar\u00e1 si alg\u00fan d\u00eda decide plantar su logo verde en nuestro pa\u00eds?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En Turqu\u00eda lo conocen como el \u201cMercadona otomano\u201d, y razones no faltan. El supermercado File ha calcado con descaro la est\u00e9tica, las marcas blancas y hasta la filosof\u00eda de negocio&hellip;<\/p>\n","protected":false},"author":372,"featured_media":11020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[13],"tags":[],"class_list":["post-11019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias"],"acf":[],"featured_image_src":"https:\/\/www.dailybase.com\/es\/wp-content\/uploads\/sites\/11\/2025\/09\/file-mercadona-turco.jpg","author_info":{"display_name":"diego","author_link":"https:\/\/www.dailybase.com\/es\/author\/diego\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>File, el supermercado turco que copia a Mercadona, podr\u00eda 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