{"id":16734,"date":"2025-06-11T16:02:00","date_gmt":"2025-06-11T16:02:00","guid":{"rendered":"https:\/\/www.dailybase.com\/en\/?p=16734"},"modified":"2025-06-13T00:25:04","modified_gmt":"2025-06-13T00:25:04","slug":"how-a-pregnancy-craving-sparked-a-global-chocolate-craze","status":"publish","type":"post","link":"https:\/\/www.dailybase.com\/en\/how-a-pregnancy-craving-sparked-a-global-chocolate-craze\/","title":{"rendered":"How a Pregnancy Craving Sparked a Global Chocolate Craze"},"content":{"rendered":"\n<p>What started as a sweet fix for a pregnancy craving in Dubai has turned into one of the most unexpected global food trends in recent years. In a world where viral fame often fades fast, \u201cDubai chocolate\u201d has proven to be an enduring phenomenon\u2014one that blends tradition, novelty, and digital hype into every bite. And unlike most mass-produced treats, this one started out as a local treat before it reached global headlines, which only adds to the mystique.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.dailybase.com\/en\/how-a-pregnancy-craving-sparked-a-global-chocolate-craze\/#Dubai_Chocolate_From_Local_Treat_to_Internet_Sensation\" >Dubai Chocolate: From Local Treat to Internet Sensation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.dailybase.com\/en\/how-a-pregnancy-craving-sparked-a-global-chocolate-craze\/#The_Global_Obsession_and_Cultural_Undercurrents\" >The Global Obsession and Cultural Undercurrents<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-dubai-chocolate-from-local-treat-to-internet-sensation\"><span class=\"ez-toc-section\" id=\"Dubai_Chocolate_From_Local_Treat_to_Internet_Sensation\"><\/span><strong>Dubai Chocolate: From Local Treat to Internet Sensation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>FIX Dessert Chocolatier launched the now-iconic \u201cCan\u2019t Get Knafeh Of It\u201d bar in 2022, combining knafeh pastry, tahini, pistachio cream, and milk chocolate into something that didn\u2019t quite exist before. The flavour profile tapped into a rich Middle Eastern heritage, but it wasn\u2019t tradition alone that brought fame\u2014it was TikTok. A single video of the chocolate being broken open amassed more than 125 million views, turning a boutique dessert into a cult obsession overnight.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.dailybase.com\/en\/wp-content\/uploads\/sites\/10\/2025\/06\/Dubai-Chocolate.jpg\" alt=\"Dubai Chocolate \" class=\"wp-image-16809\" srcset=\"https:\/\/www.dailybase.com\/en\/wp-content\/uploads\/sites\/10\/2025\/06\/Dubai-Chocolate.jpg 800w, https:\/\/www.dailybase.com\/en\/wp-content\/uploads\/sites\/10\/2025\/06\/Dubai-Chocolate-300x169.jpg 300w, https:\/\/www.dailybase.com\/en\/wp-content\/uploads\/sites\/10\/2025\/06\/Dubai-Chocolate-768x432.jpg 768w, https:\/\/www.dailybase.com\/en\/wp-content\/uploads\/sites\/10\/2025\/06\/Dubai-Chocolate-585x329.jpg 585w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Credit: The Ktichn <\/figcaption><\/figure><\/div>\n\n\n<p>The timing was perfect. Social media was already pushing interest in regional flavours, and Dubai\u2019s culinary scene was gaining global attention. Yet it was the bar\u2019s theatrical texture and cross-cultural appeal that made it truly addictive\u2014both on screen and on the palate. For a while, it had people lining up outside of stores just to get their hands on a piece. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-global-obsession-and-cultural-undercurrents\"><span class=\"ez-toc-section\" id=\"The_Global_Obsession_and_Cultural_Undercurrents\"><\/span><strong>The Global Obsession and Cultural Undercurrents<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The bar\u2019s runaway success triggered a wave of imitators from international confectionery giants. But none have matched the mystique of the original, which remains available only in the UAE. That exclusivity has helped maintain its cachet, while feeding into a broader conversation about authenticity, nostalgia, and the power of regional identity in food culture.<\/p>\n\n\n\n<p>For many, the bar represents more than a dessert. It\u2019s a nostalgic nod to shared childhood flavours, reimagined for modern taste buds. It\u2019s also a lesson in how a single, well-crafted product\u2014rooted in real cultural context\u2014can capture the internet\u2019s attention and never let go.<\/p>\n\n\n\n<p>Dubai chocolate, in this case, isn\u2019t just a sweet. It\u2019s proof that meaningful storytelling, viral visibility, and genuine flavour can combine to create something unforgettable.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Born in Dubai and packed with pistachio, tahini, and knafeh, this viral chocolate bar broke industry records and turned a local dessert into an international obsession.<\/p>\n","protected":false},"author":369,"featured_media":16808,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[30],"tags":[],"class_list":["post-16734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle"],"acf":[],"featured_image_src":"https:\/\/www.dailybase.com\/en\/wp-content\/uploads\/sites\/10\/2025\/06\/Snapinsta.app_341143000_931610484632129_8614890784491861440_n_1080.jpg.jpg","author_info":{"display_name":"Daniel","author_link":"https:\/\/www.dailybase.com\/en\/author\/baldussu\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How a Pregnancy Craving Sparked a Global Chocolate Craze - Daily Base EN<\/title>\n<meta name=\"description\" content=\"Nothing stands between pregnant ladies and their snacks. 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