It is not the first time that superstars have partnered with beverage companies to make exclusive collaborations. However, they are often just a combination of a picture on top of the packaging or a limited-edition flavor. However, Rock Legend Ozzy Osbourne, the former lead singer of the metal band Black Sabbath, takes it a step further and partners up with Liquid Death to sell cans with his actual DNA in them. Continue reading to discover more about it.
Just a couple of weeks after Sydney Sweeney announced her limited edition soaps infused with bathwater, people now had the chance of buying a can of Liquid Death with actual Ozzy DNA in it!
What is Liquid Death?
If you have never heard of Liquid Death, you might think it is one of the strongest alcoholic beverages or the heaviest beers you’ll ever find. Especially when you take a look at the can it gets sold in. However, it is nothing more than water in a can with unique branding. They started out with just water, but have increased their products to include soda flavored sparkling water and multiple iced teas. Their bold marketing got them a lot of popularity among younger people who wanted something different than normal water.
The cans immediately sold out!
Minutes after the cans were released, they sold out. This wasn’t a big surprise since Ozzy still has a large following. In addition, there were only 10 cans available for purchase, each with a $450 price tag! This gave you a sealed can that he actually drank from with a signature, so it can’t be replicated. Part of the appeal for purchasing these cans is that you can have an infinite amount of Ozzy Osbournes because of his DNA! However, you will have to wait until technology advances and governments allow cloning of people! Would you have gotten one If you had the chance, or do you prefer Sweeney’s bathwater?
