Women have been using plastic surgeries, fillers, and Botox for years already. Most of the time, it starts as a way to prevent aging or prevent the showing of wrinkles. However, some people, like Jocelyn Wildenstein, take it slightly further and change their appearances. While it is still mostly considered something for women, the amount of men using Botox has soared in the past year! Keep on reading to discover everything about it.
More Men Are Turning to Cosmetic Procedures like Botox
More men are getting cosmetic treatments, from Botox to hair transplants. Between 2022 and 2023, Botox use among men in the U.S. increased by 5.5%, while other cosmetic procedures grew by 8%. The men’s beauty market, now worth $90 billion, is expected to reach $110+ billion in the next 3 to 5 years.
Skincare, hair restoration, and even leg-lengthening surgeries are becoming more common. Social media and celebrity influence are big driving factors for this shift. While this trend challenges traditional gender roles, it also raises concerns about new beauty pressures for men. The same unrealistic standards that have affected women for years are shaping men’s expectations. While hair restoration and normal skincare can prevent signs of aging, there are also more serious changes that can be made with Botox. For example, more and more men are using this to create 24/7 showing abs, so they don’t have to starve themselves or work out to get them naturally!

When Appearance Becomes a Priority
For some, cosmetic procedures boost confidence. For others, they reflect deeper insecurities. One father, now focused on his looks, might benefit from a conversation about beauty culture. As author Naomi Wolf explains, beauty standards do more than define appearance—they shape behavior and self-worth.
So if famous people start looking “better” because of the procedures they undergo, then men will be compared to them. When it becomes mainstream, the men who don’t use these products will fight an impossible battle to keep up with their looks. This will eventually lead to self-doubt and can even cause severe conditions like depression.
Taking care of yourself is important, but it’s also worth questioning where the pressure to change comes from. There is a big difference between wanting a change for yourself to gain more confidence and caving to pressure from social standards.