New Ai tools like Apple’s AI Clean Up Tools are mainly used for people to polish their Instagram pictures. They us it to make the photos look even better and cleaner. However, recently people have started questioning the trust we can still have in photos. Keep reading to discover more!
What is Apple AI Clean Up?
Apple’s new Clean Up feature in the Photos app, powered by Apple Intelligence, allows users to remove elements from their photos using AI. This tool can automatically suggest distractions to erase. Users can also let highlight areas to clean. While it offers an easy fix for everyday photo edits, its accessibility also increases the risk of people messing with images.

The Rise of AI-Powered Photo Editing like Apple AI Clean Up
The Clean Up tool is part of Apple’s broader initiative to integrate AI into its devices. They’re aiming to enhance user experience without compromising authenticity. Unlike some competitors, Apple emphasizes maintaining the realism of photos. Craig Federighi, Apple’s software chief, highlighted the importance of preserving photo authenticity. This is to combat the rise of AI-generated content. To support this, Apple is implementing metadata tagging for edited images. By doing this, they’re indicating they were modified, aligning with initiatives like Adobe’s Content Authenticity Initiative.
Implications for Trust and Authenticity
As AI-enhanced photo tools become more prevalent, concerns about the authenticity of images grow. The ease of altering photos raises questions about the reliability of visual media. Especially in contexts like journalism, insurance, and law enforcement, where “visual proof” is critical. The potential for misuse, such as altering evidence or erasing watermarks, underscores the need for media literacy and transparency. Developing better media literacy, demanding transparency, and pushing for responsible regulation are vital steps to help navigate this new visual landscape, where what we see may no longer be what’s real.