As Editor-in-Chief at DailyBase, Jimmy leads a dedicated editorial team focused on delivering high-quality content for gamers and online gambling enthusiasts. With a sharp editorial eye and deep industry knowledge, he ensures every piece combines insight, accuracy, and entertainment—making DailyBase a trusted source for strategy, news, and digital gaming trends.
Great content isn’t just written—it’s levelled up. I’m here to make sure every article hits the mark for gamers and casino fans alike.
Work History
Before joining DailyBase, Jimmy Collins honed his editorial edge across some of the most dynamic corners of digital content. He began his career as a Junior Content Writer at PixelForge Media, where he crafted walkthroughs and in-depth reviews that quickly gained a loyal following. His ability to blend sharp analysis with engaging storytelling helped the site triple its returning visitor rate within a year.
He then moved on to LevelUp Syndicate as a Senior Editor, leading a small but mighty team focused on esports coverage and live event reporting. Jimmy introduced a real-time match recap format that boosted reader engagement by over 40% during major tournaments. Later, at SpinStreak Digital, he took on the role of Content Strategist, developing editorial frameworks for their growing portfolio of online casino blogs. His data-driven approach to reader value turned casual skimmers into loyal subscribers, paving the way for scalable growth.
Expertise
- Editorial leadership with a focus on reader engagement
- Strategic content planning for gaming and casino audiences
- Creating value-driven articles that inform and entertain
- Optimising editorial workflows for quality and consistency
- Deep understanding of player behaviour and content needs
- Mentoring writers to produce high-impact, user-focused content
- Adapting tone and format to match niche communities
Education
- University of Sheffield (1993 – 1998)