Inger Hammonds is the UK iGaming Editor at DailyBase, where she curates insightful, compliant, and player-first content tailored to British audiences. With a sharp understanding of industry trends and user intent, she ensures every article delivers clear value—whether it’s breaking down bonuses, testing new sites, or helping players make smarter choices online.
I uncover what truly matters to players. My goal? Clear, honest insights and expert reviews that UK players can count on.
Work History
Before joining DailyBase, Inger Hammonds built her editorial reputation across several leading digital platforms. She started as a Content Coordinator at BetByte UK, where she transformed dry operator listings into engaging, SEO-strong guides that helped thousands of players navigate the complex world of online gambling.
Later, at PlayPointer Media, she served as an iGaming Analyst and Writer, producing in-depth comparisons and legal explainers focused on UKGC-licensed sites. Her work became a go-to resource for both casual bettors and industry insiders. She then moved on to GameLoom Editorial as Senior UK Content Lead, where she introduced a player-centric content model that significantly increased time on page and newsletter signups. Her ability to balance clarity, compliance, and conversion made her a standout in the space.
Expertise
- UK iGaming compliance and regulatory content
- Creating player-focused reviews and guides
- Editorial planning for high-conversion content
- Translating complex terms into clear, user-friendly info
- SEO content strategy for gambling niches
- Leading content localisation for UK audiences
- Optimising content for trust and transparency
- Collaborating with writers to ensure tone and accuracy
Education
- University of Cardiff (2004 – 2008)