Chelsea Football Club is stepping far outside Stamford Bridge…literally. The Premier League giant is launching an exclusive, football-themed real estate development in Dubai. They do this In a bold new partnership with Damac Properties. The real estate will be located in the city’s Maritime City district. It will be Dubai’s first football-branded residential complex, offering superfans a lifestyle steeped in sport, luxury, and stunning skyline views.
At the heart of the design: six high-rise towers reaching up to 130 meters. These are packed with 1,400 luxury apartments and an impressive range of amenities. This isn’t just about living in a Chelsea-themed space; it’s about living the brand on a whole new level.
Sky-High Luxury with Chelsea F.C.’s Sporting Edge
Among the standout features is a rooftop football pitch, offering residents the chance to play above the clouds with panoramic views of Dubai. It’s a marketing move that plays into both exclusivity and experience. By doing this, Chelsea F.C. is positioning itself not only as a football club but as a lifestyle entity.
Beyond the pitch, residents will have access to a cryotherapy center, an aerial yoga studio, and a Chelsea Sports Bar. This will bring a touch of London culture into the heart of the UAE. Interiors fuse British elegance with Dubai’s contemporary design language. By doing this, they’re creating a living space that feels both premium and distinctively branded.
A Superfan’s Real Estate Dream
If you’re thinking of getting yourself one of the 1400 apartments, you’ll have to open your wallet! The prices of the residences are expected to be around $600.000. So they’re clearly targeting affluent fans and international investors who have the capital available. With perks like private events hosted by Chelsea legends and club-exclusive experiences, the appeal goes beyond architecture. This is football-themed living, giving you VIP access.
For Chelsea, this project is part of a growing trend in global sports branding. They’re trying to extend influence into luxury markets and forging deeper connections with fans. It is not the first time a football team has ventured outside the sports. Other clubs are in travel, fashion, and media. However, Chelsea’s leap into high-end property marks a new playbook in fan engagement.
